Influence With Science® ©Message Science Inc • info@ influence . us . com • 518.889.9560 • 88 MiddleLine Road Suite 3 • Ballston Spa NY 12020
Why we can help
It's a laughable truism to say that for those seeking to influence, the world we live in today—World 2.0—has infinitely more complex informational and psychological spaces in which to operate. The internet, which one can argue is affecting human behavior more than did the printing press, the industrial revolution, mass media, various and sundry other inventions and innovations combined. Perhaps only Jesus Christ could be said to have more influence over human behavior than the internet.
Attuned to times
In addition to all your other knowledge, nowadays the influence professional must be web-savvy and be possessed of wide-ranging communications skill set related to the internet. The reason is simple.
Social media and other web channels have made traditional national boundaries less meaningful. Every few days, the sheer amount of data online doubles. The internet rapidly transforms itself at a pace and in ways that are unknowable. It's another truism to note that for influence professionals, the internet poses special challenges—and opportunities. Extremists may promulgate their dogma and prosthelytize the next radical actors, often in untraceable ways. However, taking a more optimistic perspective, influence professionals can provide to information-limited environments solar-powered internet kiosks where individuals can retrieve unfiltered information. The question is: how does an influence professional adapt their objectives and skills and leverage the power of the web? Message Science has the expertise.
Attuned to times
In addition to all your other knowledge, nowadays the influence professional must be web-savvy and be possessed of wide-ranging communications skill set related to the internet. The reason is simple.
Social media and other web channels have made traditional national boundaries less meaningful. Every few days, the sheer amount of data online doubles. The internet rapidly transforms itself at a pace and in ways that are unknowable. It's another truism to note that for influence professionals, the internet poses special challenges—and opportunities. Extremists may promulgate their dogma and prosthelytize the next radical actors, often in untraceable ways. However, taking a more optimistic perspective, influence professionals can provide to information-limited environments solar-powered internet kiosks where individuals can retrieve unfiltered information. The question is: how does an influence professional adapt their objectives and skills and leverage the power of the web? Message Science has the expertise.
To change hearts, minds, and behavior today, influence professionals must avail themselves of the sea change in the state of the art and science of persuasion psychology and the technologies associated with it. Through technologies such as fMRI and EEG, and other neuromapping methods, we've learned more about the brain in the last few years than we have in the last 100. In plain language, we have become extremely proficient at associating thoughts, feelings, and emotions with specific brain loci. This in turn has allowed us with great accuracy, unencumbered by the biases associated with traditional self-report methods, to determine what people think, feel, and believe. What does this mean to the influence professional?
There are times when survey research, focus groups, and interviews just won't allow you a priori predictions of effectiveness, optimal message deployment, and the most precise MOE. At Message Science, our signature strength is expertise in the most cutting-edge technologies that facilitate influence. Working with you, we can develop strategies and tactics, and train you in them, execute them for you, or some combination of both. Our services are scalable and flexible.
There are times when survey research, focus groups, and interviews just won't allow you a priori predictions of effectiveness, optimal message deployment, and the most precise MOE. At Message Science, our signature strength is expertise in the most cutting-edge technologies that facilitate influence. Working with you, we can develop strategies and tactics, and train you in them, execute them for you, or some combination of both. Our services are scalable and flexible.